As any storyteller worth his salt knows, showing people what you’re talking about is far more effective than simply telling them.
I could write out pages upon pages of copywriting theory for you to soak up, but for a lot of folks, it would just fly right over their heads like a sparrow at sunrise.
That’s why I want to do something different.
Have you ever heard of Clickbank? It’s a clearinghouse for affiliates featuring thousands of information products. Go ahead–check it out. I’ll wait…
All set? Pretty amazing, isn’t it? There are people who make their entire living promoting other peoples’ Clickbank products.
Of course, with so many products out there, and so many do-it-yourselfers and other folks who are struggling to get their arms around a concept as complex as copywriting, there are going to be tons of products out there that don’t sell very well at all. A lot of times, with a few simple tweaks, these products could be doing a lot better–getting more conversions and making more sales!
So I’m going to try something kind of radical.
Every now-and-then, I’m going to post marked-up critiques of low-converting Clickbank products. For my purposes, I consider “low-converting” products to be any product with a “gravity” score of under 10.
I’ll post a link to the plain, unadulterated copy (full disclosure: with a tracking code in case you want to try the product out), and then I’ll post a JPEG of the marked-up version below.
Read through and notice some of the issues I point out and changes I make. Before you know it, you’ll start to identify these issues in your sales copy, as well, and will hopefully be able to fix them!
(And hey, if not, you can always hire someone like me to critique your copy, or just write it for you, with no hassle at all on your end).
With that little intro out of the way, here’s the first critique, for the copy of something called “The Power Quadrant System,” which uses Mayan Astrology to unlock all sorts of secrets about yourself. Enjoy!
P.S.–If you can’t make the picture out (and unless you’re an eagle, I’m guessing you can’t…), just click on the image and then use the “+” magnifying glass to enlarge it. Hope this helps!